I thought now would be a good time to share my thoughts on what might happen to the glamping industry in the immediate aftermath of the ongoing COVID-19 pandemic. Whilst things are difficult right now with no bookings and no revenue, I expect later in the year we’ll see a huge increase in demand for UK staycations with people keen to get away after spending weeks on lockdown.
As it stands, all camping, glamping sites and holidays parks are closed. This has lead to all bookings being either cancelled or transferred to later in the year.
Consider too all of those people who were due to fly away on holiday during Easter who will have had to cancel their plans and may instead be keen to get away closer to home, later in the year.
Increased demand for UK holiday bookings
At the beginning of March, the Guardian reported that Coronavirus had already caused an increase in UK holiday bookings as demand for flights slowed down.
With global uncertainty and the airline industry in disarray, I’m not sure people will be as keen to jet off overseas for holidays this summer and it’s likely to take a good few months before different countries declare they are on top of things and fully open for tourism again.
This leads me to believe we’ll see a boom time for glamping sites this summer and I expect demand for staycations to rocket. People who have been cooped up in their homes for weeks on end are likely to be desperate for a change of scene, some fresh air and a break.
Considerations for glamping site owners
- Money is going to be tight for more people than ever, so scrapping or dropping minimum stay requirements might be needed and more flexible pricing might be necessary to secure bookings
- Consider offering mid-week discounted stays for NHS and other key workers who have kept the country going through this most difficult of times
- Use all communication channels open to you to let people know when you are open for business again
- Consider offering discounts on longer stays, or slightly increasing existing discounts to make your offering more appealing to cash strapped families
- Get ready now to ensure you can cope when you’re at full capacity later in the year, get maintenance jobs done and accommodation fully spruced up whilst you have time
- Review your website content and get new content added whilst things are still quiet
- Consider extending your opening season to allow for the extra demand well into autumn and even int winter
- Consider adding bell tent glamping options to your existing site if you have the space to do so, bell tents are relatively inexpensive to buy and get set up and the revenue generated by having a couple of extra accommodation options could help your business bounce back quicker