Once your glamping site plans are complete and the building work starts, it’s a good time to turn your thoughts to your website. But what needs to be on your website and how do you go about creating content if you’re doing it yourself and don’t have the budget available to use a specialist agency?
1. Accommodation Gallery
People love photos and when it comes to glamping accommodation, photos can make the difference between getting a booking or not. People don’t just want to see a few arty close-ups, or a shot of the outside of the glamping accommodation, they want to see everything!
If you’re already listed or plan to get listed on third party booking sites, you want to make sure that you save the best photos for your own website, giving people a reason to visit your site and stay on it that bit longer as they scroll through photos.
Photos play a key role in the decision-making process so the more the better. Make sure they are clear, well lit and show every aspect of your glamping accommodation off.
2. Detailed Information About Facilities
Glamping accommodation varies a lot in what’s included and what facilities are either on-site, or inside individual glamping accommodation.
Make sure that you give people as much information as you can about facilities inside each of your accommodation options, on-site facilities and anything else that would be relevant and helpful for guests to know about.
3. Frequently Asked Questions
Even if you’ve answered the question elsewhere on your website, having a dedicated FAQs page will help potential guests find answers more easily. An FAQs page is also beneficial in terms of helping to improve your SEO.
Google loves content and FAQs can also be tagged with additional code which helps Google make even more sense of your content; when it comes to ranking better in Google, every little helps!
4. Information About The Local Area
When people come to stay with you it’s likely that they’ll want to get out and about to explore the local area. Make sure your website includes a page about visitor attractions, local events and places to visit within, say a 10-mile radius of your site.
Even guests seeking to get away from it all in the most rural or locations will appreciate knowing what walking trails and so on are in the area, so give people a variety of information on what’s out and about near you.
5. Availability Calendar & Booking
It’s so important to make it as easy as possible for guests to book with you. A phone number is not enough as increasingly people find it difficult, or indeed prefer to do things electronically, so make sure you have as many contact methods open to people as you can.
Ensuring you have a booking function on your site is really important. Even if you don’t take payment through your site or a third party, giving people the ability to check availability for their preferred dates and get in touch with you is essential.
Need help marketing your glamping business?
Whether you make glamping accommodation or own a glamping site, we can help you reach your audience. Get in touch now for a natter.